Senior Product Designer, Northwind Labs

Led the redesign of the core dashboard, lifting weekly active usage by 38% and cutting time-to-first-action from 47s to 12s.

Product Designer, Fernwood

Owned design for the onboarding and growth surfaces; activation rate climbed from 41% to 63% in 9 months.

Product Designer, Kettle & Co.

First design hire. Established brand, marketing site, and product UI from a blank slate.

• Led the redesign of the core dashboard, lifting weekly active usage by 38% and cutting time-to-first-action from 47s to 12s.
• Built and maintain the company-wide design system (140+ components) used by 22 product designers and 60+ engineers.
• Hired and mentor 3 product designers; ran a quarterly critique program adopted org-wide.

• Owned design for the onboarding and growth surfaces; activation rate climbed from 41% to 63% in 9 months.
• Partnered with research to run 40+ usability sessions, turning findings into a prioritized backlog the PM team still uses.
• Shipped a mobile-first redesign that doubled iOS DAU within two quarters.

• First design hire. Established brand, marketing site, and product UI from a blank slate.
• Designed the original checkout flow that processed $4.2M in its first year.