Website Experience and CRO Manager

About the Company

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company's mission is to accelerate speed to care by optimizing provider schedules and routing communications to the right place at the right time in any care setting.

Responsibilities

• Own website performance, usability, and consistency across campaigns and landing pages
• Build, maintain, and optimize responsive and accessible web experiences
• Manage CMS infrastructure, component libraries, and site governance
• Run a disciplined experimentation program including A/B and multivariate testing
• Optimize site structure, metadata, and content hierarchy for search and AI discovery
• Own tracking, tagging, and instrumentation to ensure trustworthy conversion data

Requirements

• 3–5 years in web development, conversion optimization, or digital experience management
• Working knowledge of HTML, CSS, and JavaScript
• Proficiency with WordPress and Webflow
• Demonstrated experience in CRO and experimentation
• Familiarity with technical SEO, schema, and semantic structure
• Strong analytics skills using GA4 and heat mapping tools
• Strong sense of design, hierarchy, and user experience

Preferred Qualifications

• Experience marketing into healthcare or regulated industries
• Familiarity with HIPAA considerations
• Experience with ABM platforms, intent data, or personalization tools
• Comfort using Figma for design collaboration

Benefits

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one
• 401K with match and immediate vesting
• 17 company holidays, 2 floating holidays, and competitive PTO