Webflow Developer

Responsibilities

• Own and execute the website development and optimisation strategy aligned with business and growth goals
• Build, maintain, and optimise website pages and templates using Webflow and Wix
• Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required
• Collaborate with cross-functional teams to deliver a consistent, high-performing user experience
• Act as the technical owner for all website initiatives, ensuring best-in-class web standards
• Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing
• Monitor site performance and user behaviour using Google Analytics, Hotjar, and other analytics platforms
• Apply SEO best practices across site structure, metadata, and technical implementation
• Ensure mobile-first design, accessibility standards, and page speed optimisation
• Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling

Requirements

• 5+ years' experience in website marketing, product management, or digital strategy
• Hands-on expertise in Webflow and Wix
• Proficient in HTML, CSS, and basic JavaScript
• Strong understanding of web performance optimisation and structured data (schema)
• Experience with API integrations and compliance-led tracking
• Experience working in regulated environments
• Strong track record of improving site performance and conversion rates
• Familiarity with CMS workflows, UX/UI principles, and web analytics

Preferred Qualifications

• Experience in the healthcare or pharmaceutical industry
• Knowledge of GDPR, data compliance, and secure form handling
• Experience integrating CRM tools and marketing automation
• Understanding of personalisation engines and behavioural triggers
• Comfort with Agile project methodologies

Benefits

• Medical insurance paid by the company (KaeloHealth)
• Paid maternity leave (3 months at 100% salary)
• Annual leave of 20 days, increasing up to 25 days
• Provident Fund with Momentum (minimum 6% monthly employee contribution)