Web Product Manager

Responsibilities

• Own the web experience strategy for claude.com, setting the vision for how marketing surfaces work together as a portfolio.
• Stand up and lead the web experimentation program, increasing velocity and rigor through hypothesis testing and analysis.
• Drive conversion rate optimization (CRO) across acquisition, signup, and checkout funnels.
• Establish a robust web analytics foundation in partnership with Data Science to enable quick growth decisions.
• Lead international and localization strategies to ensure web surfaces perform effectively in every market.
• Partner with Growth Product, Data, and Enterprise Marketing to build necessary tooling and funnel infrastructure.
• Coordinate and prioritize inbound web requests from various stakeholders based on potential growth impact.
• Build and communicate a durable measurement story regarding web testing, learnings, and business value to leadership.

Requirements

• Strong strategic thinking abilities with the capacity to translate business goals into a prioritized web roadmap.
• Proven track record of driving measurable business results through web channels in fast-moving markets.
• Experience running experimentation programs that move meaningful business metrics with a clear ROI.
• Strong quantitative instincts and fluency with analytics tools, funnel modeling, and experimentation design.
• Experience operating cross-functionally between Marketing, Design, and Engineering.
• Excellent prioritization judgment and the ability to align competing stakeholders.
• Strong written and verbal communication skills, including experience presenting to executive audiences.

Preferred Qualifications

• 10+ years of experience in web product management, web growth, digital strategy, or CRO.
• In-depth knowledge of technical SEO and site architecture.
• Experience marketing AI, developer tools, or other technical products to consumer and enterprise audiences.
• History of partnering with in-house brand and design teams on high-craft marketing sites.

About the Company

Anthropic is a public benefit corporation dedicated to creating reliable, interpretable, and steerable AI systems. Our mission is to ensure AI is safe and beneficial for users and society as a whole. We are a growing team of researchers, engineers, and policy experts working together to build the future of beneficial AI.