Web Analytics Specialist

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation across websites and applications
• Design and maintain a scalable JavaScript dataLayer in partnership with engineering teams
• Build and maintain core dashboards and reports used by marketing, product, and leadership

Requirements

• Hands-on experience with Google Tag Manager (GTM)
• Strong working knowledge of Google Analytics 4 (GA4)
• Experience designing or working with a JavaScript dataLayer

Preferred Qualifications

• Experience with Server-side Google Tag Manager (sGTM)
• Experience with BigQuery or SQL
• Familiarity with marketing platforms like Google Ads or HubSpot

Benefits

• 100% paid health, dental, and life insurance premiums
• Generous paid time off
• 401(k) retirement plan with company matching

About the Company

Smarty is a recognized industry leader in address data intelligence, providing enterprise-grade SaaS solutions for address validation, geocoding, and data enrichment worldwide.