VP, Product Marketing

Responsibilities

• Develop clear, differentiated positioning and messaging for products across advertising, betting, and sports technology
• Translate complex technical capabilities into customer-focused value propositions
• Lead go-to-market planning for major product launches and market expansions
• Partner with product, sales, and customer success teams to ensure coordinated launches
• Develop sales enablement materials including pitch decks, battlecards, and training materials
• Conduct market, customer, and competitive intelligence to identify new opportunities
• Lead and develop the product marketing function and manage PMMs

Requirements

• Significant experience in product marketing, preferably in B2B technology, sports tech, adtech, or SaaS
• Proven ability to lead product positioning, messaging, and GTM strategy
• Experience translating complex technical products into commercial narratives
• Strong understanding of enterprise sales environments
• Excellent writing, storytelling, and presentation skills
• Experience leading, managing, or mentoring product marketing talent
• Ability to operate strategically while remaining hands-on with execution

About the Company

Genius Sports enables a new era of sports for fans worldwide by bringing together next-gen technology and the finest live data available, delivering immersive and personalized experiences.