VP, Platform Data Enablement

Responsibilities

• Define and execute global priorities for platform partnerships
• Provide strategic leadership and oversight for platform partnership activities focused on data supply from the Media Owner Ecosystem
• Lead local teams and set framework processes to enable growth in each market
• Drive the development of agentic workflows to simplify data access and integration
• Identify and scale client adoption of Data Products across WPP
• Work closely with Investment teams to understand priorities and new solution offerings

Requirements

• Significant experience in data partnerships, licensing, or data-driven platform ecosystems
• Proven track record of identifying, negotiating, and scaling strategic partnerships
• Strong commercial acumen and experience managing complex agreements
• Experience working across cross-functional teams in matrixed organizations
• Ability to align global strategy with local market execution
• Strong stakeholder management and influencing skills
• Robust knowledge of the AdTech industry

About the Company

WPP is the trusted growth partner for the world’s leading brands, uniting media intelligence, data solutions, creativity, and transformative enterprise solutions through its agentic marketing platform, WPP Open.