VP of Marketing & GTM Strategy

About the Company

Shelf is the OS for agentic AI, a platform that models policies, workflows, and operational logic into an AI Data Model so that AI agents can reason and deliver precise, compliant outcomes. Used by brands like Amazon and Nespresso, Shelf is recognized by Gartner and IDC for its innovative approach to enterprise AI operations.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company growth and revenue targets
• Establish Shelf's positioning as the leading platform for agentic AI
• Own pipeline generation and marketing-sourced revenue targets
• Scale integrated demand generation programs across digital, content, ABM, and partner marketing
• Oversee product marketing strategy, including positioning, messaging, and sales enablement
• Build, mentor, and scale a high-performing marketing organization
• Establish data-driven marketing processes and performance dashboards

Requirements

• 12+ years of progressive B2B SaaS marketing and GTM leadership experience
• Experience at a Tier-1 startup helping scale organizations from $100M to $200M+
• Proven track record in demand generation, pipeline growth, and revenue impact
• Expertise in enterprise go-to-market strategy and product marketing
• Strong analytical mindset with expertise in marketing metrics and attribution
• Bachelor's degree in Marketing, Business, or Communications (MBA preferred)

Preferred Qualifications

• Deep understanding of AI, agentic AI, or enterprise automation
• Strong storytelling and category-creation capabilities
• Experience working with enterprise customers and complex sales cycles