VP of Marketing

About the Company

AirDNA is a leading data analytics and business intelligence platform focused on the global short-term rental (STR) industry. Headquartered in NYC, AirDNA tracks the performance data of more than 10 million Airbnb and Vrbo vacation rentals to provide deep insights into occupancy rates, pricing trends, and market dynamics.

Responsibilities

• Own and rebuild AirDNA's organic growth engine across SEO, programmatic content, and website conversion
• Build and scale a content distribution system that amplifies proprietary data and research
• Elevate lifecycle marketing into a best-in-class activation, nurture, and retention engine
• Lead and develop a cross-functional marketing team across growth, lifecycle, product marketing, creative, PR, and analytics
• Oversee paid acquisition and agency partners to ensure efficient spend and channel diversification
• Define and sharpen AirDNA's brand positioning across all touchpoints
• Own marketing analytics, attribution, and reporting in partnership with the analytics team
• Leverage AI tools and workflows to increase team output

Requirements

• 8–15 years of experience in B2C or product-led growth (PLG) SaaS marketing
• 3+ years at the VP or Head level, ideally at a $15–75M ARR company
• Deep expertise in organic growth, including SEO and programmatic content
• Strong lifecycle marketing experience in a PLG or freemium model
• Working fluency in paid acquisition and agency management
• Highly data-driven with experience in attribution and experimentation
• AI-native mindset with experience using AI tools to drive productivity
• Experience marketing data products, marketplaces, or prosumer SaaS tools

Benefits

• Base salary range of $200,000 – $250,000
• Annual bonus
• Employer-paid benefits
• L&D stipend
• Incentive pay for eligible roles