VP of Growth

Responsibilities

• Own patient acquisition, activation, and retention strategy across all channels
• Build and lead a high-performing growth organization of 15-30 people
• Scale efficient patient acquisition across paid channels including SEM, social, and affiliates
• Optimize conversion and onboarding through growth product initiatives and A/B testing
• Maximize LTV through lifecycle marketing, email, SMS, and in-app campaigns
• Build analytics infrastructure to measure and attribute the full marketing funnel
• Ensure all growth tactics comply with HIPAA and healthcare advertising regulations

Requirements

• 10+ years in growth, marketing, or product roles
• 4+ years leading growth teams of at least 10 people
• Proven track record of scaling consumer businesses (e.g., $10M to $100M+ ARR)
• Experience in a heavily regulated environment or digital health/telehealth
• Expert-level knowledge of paid acquisition channels (Google, Meta, TikTok)
• Experience managing $5M+ annual marketing budgets
• Proficiency with SQL and analytics tools like Amplitude, Mixpanel, or Tableau
• Strong experimentation mindset and statistical rigor

Preferred Qualifications

• Experience with marketplace or multi-sided platform dynamics
• Knowledge of obesity medicine, GLP-1s, or chronic disease management
• Experience growing both sides of a platform (patients and providers)

About the Company

Mochi Health is building an AI-driven marketplace to make healthcare discoverable, connecting patients to transparent pricing, providers, and affordable medications.