VP of Demand Generation

Responsibilities

• Own the end-to-end demand-generation to revenue engine, setting strategy to grow marketing-sourced qualified pipeline.
• Build a repeatable, AI-native demand system that compounds through integrated campaigns, paid media, web, and events.
• Improve pipeline efficiency by reducing cost-per-opportunity while maintaining or improving lead quality.
• Partner closely with Sales and RevOps to optimize the full funnel, from lead to closed-won conversion.
• Manage and allocate the marketing budget to high-leverage bets that drive scalable growth.
• Build, hire, and develop a high-performing, inclusive revenue marketing organization.
• Establish robust attribution and reporting to provide the executive team and board with clear visibility from spend to revenue.

Requirements

• Proven ability to design AI-native workflows as a default operating mode.
• Experience building scalable systems that automate recurring tasks like campaign operations and lead routing.
• Strong strategic leadership skills with experience managing a multi-team function and setting clear direction.
• Expertise in budget management and strategic resource allocation.
• Ability to translate complex pipeline and revenue data into clear narratives for executives and board members.
• Experience owning the full revenue funnel cross-functionally across Sales, Product, and RevOps.

Preferred Qualifications

• 12+ years of experience in B2B SaaS marketing, including senior leadership roles in growth or demand generation.
• Experience scaling marketing for developer-first, API-driven, or highly technical B2B products.
• Proven track record of driving revenue in both product-led (PLG) and sales-led environments.
• Prior experience building or owning an AI-native marketing workflow or system.
• Fluency with modern revenue-marketing and analytics stacks, including marketing automation and attribution tools.

About the Company

Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy. We provide real-time APIs for speech-to-text, text-to-speech, and production-grade voice agents at scale. With over 200,000 developers and 1,300+ organizations building on our foundation models, Deepgram is at the forefront of turning conversation into understanding. We operate with an AI-first mindset, constantly experimenting with and integrating the latest AI capabilities into our daily work.