VP, Marketing

About the Company

Halter is on a mission to enable farmers and graziers to run the most productive and sustainable operations through innovative technology. Backed by Tier 1 investors, Halter is transforming the agricultural industry by providing tools that allow for smarter, more efficient grazing practices.

Responsibilities

• Set the global marketing strategy across brand, performance, and product marketing
• Manage a global marketing team of 17 people and 3 direct reports
• Drive global revenue growth using a data-led approach (CAC, LTV, conversion attribution)
• Oversee performance marketing to generate high-quality lead volume and implement ROI reporting
• Scale global content and creative velocity through brand and content marketing
• Distill complex hardware and AI software into compelling value propositions via product marketing
• Collaborate cross-functionally with Sales and Product teams to align on go-to-market strategies
• Drive the maturation of marketing systems and the marketing tool stack

Requirements

• Proven track record of building and mentoring teams in high-growth environments
• Strong commercial mindset with understanding of marketing's impact on the bottom line
• Experience in global companies leading brand or marketing teams
• Ability to translate complex technical features into customer-centric value propositions
• High-energy, problem-solving mindset suitable for a fast-paced disruptor culture
• Exceptional communication and listening skills

Preferred Qualifications

• Experience or genuine respect for the agricultural community (Ag-fluency)
• Experience working with hardware and AI-driven software products

Benefits

• Inclusive remuneration package including salary and employee stock ownership plan
• 6 months fully paid parental leave for primary caregivers
• 4 weeks fully paid secondary caregiver leave
• Annual $1,000 self-development budget
• Wellness leave and unlimited paid annual leave
• Southern Cross Health Insurance partnership