VP Marketing Data Science

Responsibilities

• Design, develop, and implement advanced statistical and machine learning models to analyze marketing effectiveness, cross-channel attribution, and user journey analytics.
• Leverage multiple analytical approaches and data sources, including media channel, acquisition, revenue, and digital data, to conduct A/B testing and incrementality studies.
• Utilize predictive analytics to forecast marketing outcomes and inform optimal budget allocation decisions.
• Translate complex business questions into analytical problems and communicate data-driven insights clearly to senior leadership and cross-functional partners.
• Oversee the end-to-end model development lifecycle, ensuring adherence to best practices in data science, model governance, and ethical data usage.
• Serve as a subject matter expert to drive ideation on analytical projects and simplify complex outcomes for stakeholders.

Requirements

• 6-10 years of experience in media measurement and analytics (client-side, agency, or publisher side).
• Proficiency in programming languages including Python and R, along with relevant data science libraries.
• Strong experience with SQL, Hive, and big data technologies or cloud platforms.
• Hands-on experience leading predictive modeling using Machine Learning and Deep Learning/Neural Networks (e.g., TensorFlow, PyTorch).
• Deep understanding of core AI/ML concepts such as RNN, LSTMs, LLMs, and NLP.
• Experience with data visualization tools like Tableau, Power BI, or Dataiku.
• Bachelor's degree required; Master's degree in Business Analytics, Finance, Statistics, or a related field is preferred.

Preferred Qualifications

• Experience working in a highly regulated environment, including collaboration with legal and compliance teams.
• Familiarity with Generative AI platforms and tools.
• Proven ability to project manage workstreams involving multiple stakeholders in a fast-paced environment.

Benefits

• Competitive medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Life, accident, and disability insurance.
• Wellness programs and paid time off packages, including vacation, sick leave, and holidays.

About the Company

Citi is a global financial services corporation with more than 230,000 dedicated people serving clients in over 160 countries. We offer opportunities to grow your career, give back to your community, and make a real impact on a global scale.