VP, Head of International Marketing

Responsibilities

• Lead a distributed international marketing team across CAN, EMEA, UK, LatAm, and APAC to drive demand and meet pipeline targets.
• Own the end-to-end international marketing strategy, storytelling, and go-to-market execution for priority global markets.
• Develop and execute integrated campaigns across Product, Sales, and Marketing to strengthen customer relationships.
• Establish scalable localization and creative systems to ensure brand relevance across different languages and cultures.
• Partner with international sales leadership and government affairs to align marketing priorities with regional sales opportunities and regulatory dynamics.
• Define and operationalize a clear international brand identity and narrative.

Requirements

• 8+ years of SaaS marketing experience, ideally with expertise in international markets.
• Proven track record of marketing and selling cloud-based solutions.
• Experience managing and executing integrated marketing programs across digital, events, and demand generation.
• Experience navigating international government, regulations, and public affairs.
• Strong strategic thinking skills with the ability to translate high-level vision into detailed execution.
• A player-coach mentality with the ability to balance leadership and hands-on work.
• Data-driven mindset focused on measurable impact and performance.

About the Company

Axon is on a mission to Protect Life. We are explorers pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We connect with candor and care, seeking out diverse perspectives to build a safer, better world.