VP, Growth Analytics

Responsibilities

• Assess client needs and develop analytic roadmaps including audience identification, multivariate testing, and forecasting
• Serve as a subject matter expert in service areas such as brand tracking, MTA, and web analytics
• Lead complex analysis projects, managing work efforts, budgets, and timelines
• Ensure high-quality analytic deliverables and actionable recommendations for clients
• Manage client resource allocations and develop contract content for analytic workstreams
• Build and maintain strategic senior-level relationships with clients and external partners
• Identify opportunities for cross-selling and up-selling to drive organic growth
• Provide coaching, mentoring, and professional development for direct and indirect reports

Requirements

• Experience with MS Office (PowerPoint, Word, Excel)
• Proficiency with ad-serving platforms like Google Campaign Manager
• Experience with web analytics tools such as Google Analytics or Adobe Analytics
• Experience with tag management tools (GTM, Tealium, etc.)
• Experience with audience tools (Comscore, MRI) and brand tracking tools (Kantar, Nielsen)
• Proven ability to influence marketing strategy through data-driven solutions
• Strong presentation, storytelling, and audience command skills
• Demonstrated team leadership and project management capabilities

Preferred Qualifications

• 8+ years of experience in professional services or an agency environment
• Deep knowledge of the media ecosystem and media analytics
• Familiarity with MTA providers like Neustar or VisualIQ
• Knowledge of media mix modeling and regression-based ROI
• Experience with A/B and multivariate test design

About the Company

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally through agency networks like UM, Initiative, and Mediahub.