VP, Global Consumer Products & Licensing

About the Company

Mob Entertainment is a ~160-person gaming and entertainment studio in Los Angeles behind Poppy Playtime, one of the fastest-growing horror franchises in the world. With millions of fans, chart-topping games, and a rapidly expanding transmedia footprint spanning film, licensing, and consumer products, Mob is building the infrastructure to support a franchise at global scale.

Responsibilities

• Own the global licensing roadmap across all product categories including toys, apparel, and collectibles
• Identify, prioritize, and close new licensee partnerships to drive revenue
• Negotiate commercial terms, royalty structures, and MGs in partnership with Legal
• Develop retail expansion strategies across major global markets and drive retailer sell-in initiatives
• Enforce brand standards across all licensed products and oversee product development pipelines
• Define long-term DTC strategy and identify international commerce opportunities
• Establish scalable licensing operations, reporting, royalty governance, and commercial processes
• Recruit, mentor, and develop the Consumer Products & Licensing team

Requirements

• 10+ years in consumer products, licensing, or brand management
• 5+ years in a senior leadership role
• Proven track record closing licensing deals across multiple categories with major retail partners
• Demonstrated experience building and scaling high-performing Consumer Products & Licensing organizations
• Established network of relationships with global licensees, retailers, and distributors
• Ability to travel domestically and internationally as required
• Based in or willing to work from Los Angeles on a hybrid schedule

Preferred Qualifications

• Experience with entertainment or gaming IP
• Experience with DTC storefronts

Benefits

• Cash bonus and profit sharing
• Medical, dental, and vision insurance
• 401(k) matching
• FSA/HSA
• Paid time off, sick time, and holidays
• Parental leave