VP, Experience Strategy

Responsibilities

• Lead a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences
• Set a vision for experience transformation within the pharmaceutical and healthcare sectors
• Identify and address critical moments in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
• Partner with Analytics teams to iterate and optimize omnichannel strategies
• Author tactical briefs to ensure alignment with overall brand strategy
• Support new business initiatives by contributing strategic insights and participating in pitches and presentations
• Manage department financials, including team utilization and billability
• Oversee talent development, including interviewing, supervising, and career growth for department staff

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 12+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• 3+ years of people management experience leading and growing a team
• Proven experience in the Pharmaceutical, Biotech, or Healthcare marketing industries
• Proficiency with digital collaboration and journey mapping tools such as Miro, Mural, or Airtable
• Working knowledge of marketing automation and CRM platforms like Veeva, Salesforce, or Adobe
• Strong analytical skills and experience using data to inform strategic decisions

Preferred Qualifications

• Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics
• Working knowledge of real-time engine solutions
• Experience with pitch processes and new business development

About the Company

EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative, media, enterprise solutions, and data analytics services to help life science companies connect with consumers, healthcare professionals, and payers.