VP, Experience Strategy

Responsibilities

• Lead a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences
• Set a vision for experience transformation within the pharma industry
• Identify and address critical moments and barriers in the customer journey through Omnichannel Plans
• Partner with Analytics to iterate and optimize strategic plans
• Author tactical briefs to ensure alignment with brand strategy
• Support new business initiatives by contributing strategic insights and participating in pitches
• Oversee department staff, including interviewing, selection, and performance management

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 12+ years of experience in Omnichannel Strategy, Experience Strategy, or Digital Strategy
• 3+ years of people management experience
• Experience in Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong analytical and user experience skills
• Proficiency with digital collaboration tools like Miro, Mural, or Airtable
• Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe)
• Adept at using AI systems and frameworks

Preferred Qualifications

• Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics
• Working knowledge of real-time engine solutions
• Experience with pitch and new business development

About the Company

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative, media, enterprise solutions, and data analytics services to help life science companies connect with consumers, healthcare professionals, and payers.