V
Posted 8 hours ago
VP, Demand Generation
Viral NationVP, Demand Generation (Influencer Marketing)
Requirements
Enterprise demand generation experience, B2B marketing expertise, Performance channel fluency, AI application skills, Analytical rigor
Skills
MarketingB2BAI
About the role
Responsibilities
- Build and lead enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, and events
- Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline
- Define ICP strategy, account segmentation, and audience targeting in partnership with sales and RevOps
- Design AI-enabled marketing workflows to improve throughput and personalization
- Lead and develop the enterprise demand generation team
- Partner with leadership on positioning, category narrative, and messaging
Requirements
- Proven experience leading enterprise demand generation or revenue marketing
- Track record of driving demand growth in complex B2B environments
- Experience marketing to enterprise buyers and CMO offices
- Advanced fluency in performance channels including paid search, paid social, SEO, and lifecycle marketing
- Demonstrated ability to apply AI to campaign development and optimization
- Strong analytical rigor and commercial judgment
- Experience building or reshaping an enterprise demand engine
About the Company
Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey, aligning strategy, talent, media, and technology to scale digital brands.
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Viral Nation · Canada
