VP, CRM Analytics

Responsibilities

• Own the analytics agenda for the client relationship and align work to business priorities
• Advise senior stakeholders using data-driven insights across BI, data science, and CRM
• Shape strategic roadmaps for CRM analytics, first-party data, and customer intelligence
• Lead across matrixed global teams and agency partners through influence
• Design comprehensive measurement frameworks and learning agendas across digital channels
• Build, mentor, and retain a high-performing global analytics team

Requirements

• 15+ years in analytics with significant leadership and consultative experience
• Deep expertise in CRM, first-party data, customer analytics, and marketing measurement
• Proficiency with tools such as SQL, Python, R, BigQuery, Google Analytics, Salesforce, or Adobe
• Proven ability to lead through influence in a matrixed organization
• Ability to be onsite and/or travel 50%+ of the time

Preferred Qualifications

• Experience in automotive or other data-rich consumer categories
• Understanding of automotive customer journeys and dealership networks
• Local to the Detroit metro area or within a 2-hour flight

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses, connecting strategy directly to execution through engineering, commerce, and CRM expertise.