VP, Corporate Marketing

Responsibilities

• Lead the enterprise marketing strategy and corporate brand platform to support business growth and long-term brand positioning.
• Oversee brand stewardship, ensuring consistent messaging and visual identity across all markets, communities, and communication channels.
• Drive demand generation and customer acquisition strategies to improve lead volume, quality, and conversion rates.
• Lead integrated marketing planning across digital advertising, SEO/SEM, social media, content, email/CRM, and public relations.
• Partner with Sales, IT, Finance, and Operations to align marketing strategy with market-specific business needs and community launches.
• Manage marketing analytics, campaign measurement, and executive reporting to optimize performance and ROI.
• Oversee the marketing technology roadmap, including CRM, marketing automation, and AI-enabled tools.
• Manage and develop a high-performing marketing team and oversee external agencies, media partners, and vendors.
• Develop and manage the marketing budget, ensuring effective resource allocation and measurable business outcomes.

Requirements

• Bachelor's Degree in Marketing, Communications, Advertising, Business, or a related field.
• 10+ years of progressive marketing experience, including significant senior-level leadership and people management.
• Proven track record in digital and performance marketing, customer acquisition, and integrated campaign strategies.
• Strong analytical and business acumen with experience translating data into actionable recommendations.
• Experience managing marketing budgets and agency/vendor relationships.
• Proficiency in MS Office (Outlook, Excel, Word, PowerPoint).
• Valid Driver's License with an acceptable driving record.
• Experience in residential homebuilding or real estate is preferred.

Preferred Qualifications

• MBA or advanced degree.
• Experience in consumer products, multi-location retail, or multi-market consumer-facing environments.
• Deep knowledge of modern marketing platforms, including CRM, marketing automation, and web analytics.

Benefits

• Medical, Dental, and Vision coverage.
• 401(k) with company match.
• Paid Time Off (PTO) and paid holidays.
• Employee Assistance Program (EAP) and fitness reimbursement.
• Company-paid life and disability insurance.
• New home and employee discounts.

About the Company

Perry Homes is a leading homebuilder dedicated to excellence, integrity, and customer service, providing high-quality residential communities and exceptional homeownership experiences.