Vice President, Public Relations

Responsibilities

• Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery
• Advise clients across medtech, medical devices, diagnostics, digital health platforms, and health IT
• Define and oversee integrated communications strategies that build brand authority and market leadership
• Provide executive-level counsel on messaging, positioning, reputation management, and crisis response
• Guide teams in translating complex clinical and engineering concepts into compelling stories
• Own senior client relationships and drive organic growth opportunities
• Oversee financial performance, including budgets, forecasting, and staffing models
• Maintain relationships with top-tier health tech, medtech, and policy media
• Lead, mentor, and develop account teams and support recruitment
• Contribute to new business development and pitch strategy

Requirements

• 10+ years of PR or strategic communications experience
• Significant agency leadership experience
• Deep, direct experience leading communications for medtech and digital health companies
• Proven success scaling integrated communications programs for high-growth clients
• Strong command of the health tech and medtech media landscape
• Understanding of regulatory environments including FDA, FTC, and HIPAA
• Exceptional strategic writing, editing, and storytelling capabilities
• Experience managing senior stakeholder and C-suite relationships
• Strong business acumen including forecasting and revenue growth

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose across B2B technology, healthcare, cybersecurity, and more.