Vice President of Marketing

About the Company

Range is building AI-powered wealth management, integrating investments, taxes, retirement, and estate planning into a single platform. Backed by Google's Gradient Ventures and other top-tier investors, we are a fast-growing startup focused on helping anyone live the financial life they imagine.

Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
• Optimize multi-channel marketing campaigns including paid search, paid social, content marketing, and email.
• Work with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
• Lead A/B testing, cohort analysis, and customer segmentation strategies.
• Manage and optimize marketing budgets across Meta, Google, and programmatic channels.
• Build and maintain data pipelines to analyze marketing performance.
• Recruit, mentor, and lead a high-performing growth marketing team.

Requirements

• Minimum 15 years of experience in growth or performance marketing, preferably in Finance, SaaS, or fintech.
• Proven track record of driving significant customer acquisition and revenue growth.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Proficiency in SQL and Python for marketing analytics.
• Strong leadership and team management experience.

Preferred Qualifications

• Background in wealth management or high-growth fintech companies.
• Experience with marketing automation tools like HubSpot, Marketo, or Iterable.
• Familiarity with BI platforms such as Metabase, Looker, or Google Data Studio.
• Basic proficiency in HTML for landing page optimizations.
• Experience scaling a startup from early-stage to rapid growth.
• Background in FAANG/MAMAA companies.