O
Posted 14 hours ago
Vice President of Marketing
ObligoVP Marketing
Perks & benefits
Mobile AllowanceHealth InsurancePaid LeaveCommissionRelocation AllowanceVisa
Requirements
10+ years marketing experience, B2B or B2B2C SaaS experience, Demand generation expertise, Leadership experience
Skills
SaaSFintechDemand Generation
About the role
About the Company
Obligo is a fast-growing FinTech / Real Estate Tech startup on a mission to build trust between renters and landlords worldwide. By leveraging open banking, data, and AI, Obligo eliminates traditional security deposits and replaces them with a fair, flexible, and transparent renter experience.
Responsibilities
- Define and lead Obligo’s marketing vision and strategy in alignment with company goals
- Build, manage, and mentor a high-performing marketing team
- Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM
- Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization
- Own Obligo’s brand identity, positioning, and messaging across all touchpoints
- Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement
- Oversee renter- and customer-facing marketing communications
- Lead PR, communications, industry events, and thought leadership initiatives
Requirements
- 10+ years of marketing experience, including senior leadership roles
- Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
- Strong background in demand generation and revenue-driven marketing
- Experience partnering closely with Sales, Product, and executive leadership
- Strategic thinker with a hands-on execution mindset
- Exceptional communication and storytelling skills
- Data-driven and comfortable operating in trust-based or regulated environments
Preferred Qualifications
- Experience in fintech, proptech, real estate, or financial services
- Enterprise go-to-market or platform marketing experience
Benefits
- Competitive base salary and bonus structure
- Stock options
- Multiple health, dental, and vision plans starting day one
- Remote office expense reimbursement
- Generous PTO and holiday schedule
- Commuter benefits
- Life insurance
- Quarterly team kickoffs and regular team outings
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Obligo · New York City
