Vice President of Digital Marketing

Responsibilities

• Own and evolve the company’s overall digital marketing vision and roadmap
• Lead digital acquisition, performance marketing, website engagement, and CRM strategy
• Oversee performance marketing across Meta, Google, YouTube, streaming, and programmatic platforms
• Drive website strategy, UX, content architecture, and conversion optimization
• Partner with technology and analytics teams to improve marketing technology and guest data integration
• Lead digital communication strategies via email, SMS, and app engagement to increase guest retention
• Use data and analytics to guide decision-making and build reporting structures/KPIs
• Manage the social and content leadership team, including influencer partnerships and creative storytelling
• Support brand expansion and new venue launches through digital marketing strategies

Requirements

• 10+ years of digital marketing experience in hospitality, entertainment, QSR, retail, or consumer-facing brands
• Proven experience leading multi-channel digital marketing strategies at scale
• Strong background in performance marketing, CRM, digital acquisition, and analytics
• Experience managing paid media across Meta, Google, and YouTube
• Experience overseeing website strategy and digital guest journeys
• Strong understanding of marketing technology, attribution, and digital analytics
• Experience leading and developing marketing teams
• Ability to balance creative brand-building with performance-driven execution
• Highly collaborative leadership style with strong executive presence

About the Company

PopStroke is a founder-led brand built on energy, culture, and momentum. We are more than just venues; we are building something special through ownership, teamwork, and a passion for creating joy and delicious dining experiences.