Vice President, Media Analytics

Responsibilities

• Lead the application of data-driven insights into media planning, investment, and measurement processes
• Design and implement modern measurement roadmaps and media attribution plans for clients
• Manage client data ingestion for advanced attribution and statistical modeling
• Build strong relationships with internal stakeholders and client brand teams to align data propositions with strategy
• Drive a culture of "always on" data-driven decision-making within media and marketing investment planning
• Scope and direct advanced analytics projects to ensure deliverables answer critical business questions
• Grow agency revenue by cross-selling and up-selling analytical products across client divisions

Requirements

• 10+ years of experience in media analytics (agency, client-side, or a combination)
• Expertise in media buying, KPI development, and marketing technology practices
• Proven experience leading marketing technology projects from ideation through installation
• Proficiency with statistical modeling software (e.g., R, Python, SAS, SPSS, or MATLAB)
• Advanced MS Office skills, particularly Excel and PowerPoint
• Strong client management and consultative skills with the ability to translate complex concepts for non-technical audiences
• Experience with database tools (SQL, Amazon Web Services) and BI tools (Tableau, Datorama, or Cognos)

Preferred Qualifications

• Experience with 3rd party ad serving, syndicated research, and web analytics tools (e.g., Google Analytics, Comscore, or Doubleclick)
• Demonstrated experience with programmatic audience buying concepts and execution

Benefits

• Medical, dental, and vision coverage
• 401K and disability insurance
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

Spark Foundry is a leading media agency that helps brands evolve by leveraging identity, commerce, and artificial intelligence. As part of Publicis Groupe, we combine a start-up spirit with the powerhouse resources of a global leader to drive business transformation through media.