Vice President, Growth & Segment Marketing

Responsibilities

• Define and refine enterprise audience strategies, including segmentation, prioritization, and targeting approaches.
• Identify high-value growth opportunities using customer data, market dynamics, and business performance.
• Own the growth portfolio across business units, making prioritization decisions based on impact and strategic alignment.
• Allocate resources, including budget and capacity, across initiatives to ensure disciplined investment.
• Ensure all marketing initiatives are fully defined with clear objectives, KPIs, and expected outcomes before execution.
• Oversee go-to-market (GTM) plans and partner with cross-functional teams for execution and performance optimization.
• Drive a culture of experimentation, testing, and continuous improvement across growth teams.

Requirements

• 15+ years of experience in growth, strategy, performance marketing, or related leadership roles.
• Proven experience managing portfolios of initiatives, including resource allocation and tradeoff decisions.
• Strong background in customer lifecycle marketing (acquisition, conversion, retention, and LTV optimization).
• Experience navigating complex, matrixed organizations and aligning multiple stakeholders.
• Demonstrated success in building and scaling data-driven marketing programs and experimentation frameworks.
• Deep familiarity with marketing technology, analytics, and data ecosystems.

Benefits

• Market competitive base salaries with yearly bonus potential.
• Comprehensive medical, dental, vision, life, and disability insurance.
• 401(k) plan with company match (up to 4%) and a company-funded pension plan.
• Wellness programs with annual reimbursement for personal wellbeing needs.
• Education benefits to support degree attainment and accredited certificate programs.
• Employee Stock Purchase Plan.
• Paid Time Off (PTO) and various leave of absence options.

About the Company

Prudential Financial, Inc. is a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management. Prudential’s diverse and talented employees help make lives better and create financial opportunity by expanding access to investing, insurance, and retirement security.