Vice President, Global Marketing

Responsibilities

• Serve as the internal and external brand steward for the land-based business, ensuring messaging cohesion across B2B and B2C audiences.
• Lead the ideation, planning, and execution of master marketing campaigns from concept through measurement.
• Own the integrated annual marketing plan, aligning campaigns with product launches and industry events like G2E.
• Direct operator (B2B) marketing strategy, including trade marketing, sales enablement, and industry event execution.
• Oversee player (B2C) marketing strategy, including content marketing, social engagement, and player experience programs.
• Activate the full marketing ecosystem, including Digital, Communications, Creative, and Player Marketing functions.
• Manage the segment's digital marketing capability, including programmatic advertising, SEO/SEM, CRM, and marketing automation.
• Govern marketing budget allocation, investment prioritization, and ROI accountability.

Requirements

• 10+ years of progressive marketing experience with ownership of brand and integrated marketing for a global business.
• Proven track record of leading master campaigns spanning both B2B and B2C audiences.
• Experience marketing in regulated industries (e.g., gaming, hospitality, fintech, or consumer technology).
• Deep expertise in brand management, creative governance, and campaign strategy.
• Proficiency in digital marketing ecosystems, including programmatic, SEO/SEM, and CRM.
• Strong analytical mindset with the ability to translate data into strategic investment decisions.
• Bachelor's degree required; MBA or equivalent preferred.
• Demonstrated experience leading multi-discipline marketing organizations and influencing executive stakeholders.

Preferred Qualifications

• Prior marketing leadership experience specifically in gaming, casino operator marketing, or hospitality.
• Experience leading marketing for a portfolio combining hardware, content, and recurring-revenue services.
• Familiarity with responsible gaming standards and global regulatory environments.
• Experience leading marketing transformation programs or martech implementations.

Benefits

• Competitive salary range ($237,400 - $291,550 USD).
• Discretionary bonus potential.
• Comprehensive medical, dental, vision, life, accident, and disability insurance.
• 401(k) Savings Plan with company contributions.
• Tuition reimbursement and wellness programs.
• Paid time off.

About the Company

IGT is a global leader in gaming, delivering thrilling and responsible entertainment experiences from the casino floor to mobile screens. With over 6,000 employees across 30+ countries, we combine world-class content with strong technical and commercial capabilities to shape the future of entertainment.