Vice President for Marketing

About the Company

Impact Investment Exchange (IIX) is a pioneer in impact investing, dedicated to reshaping finance for sustainable development. Over the past 15+ years, IIX has built the sustainable investing market through capital mobilization, enterprise technical assistance, and data-driven impact measurement.

Responsibilities

• Plan and execute multi-channel marketing campaigns, launches, and digital/social plans
• Manage brand and tactical campaigns to build awareness and drive customer acquisition
• Oversee social media channels including LinkedIn, Facebook, and Instagram
• Optimize marketing automation and lead-nurturing processes
• Conduct customer, competitor, and product research
• Create monthly performance reports and provide strategic recommendations
• Propose new inbound marketing campaign ideas
• Collaborate with in-house designers to ensure brand alignment

Requirements

• Minimum of 10 years of marketing experience
• Proven experience managing B2B or B2C campaigns from end-to-end
• Marketing degree or equivalent professional experience
• Experience with hands-on execution for in-house or agency projects
• Strong project management skills in complex environments
• Excellent written communication skills with experience in PR and thought leadership
• Proficiency with digital metrics and tools like Google Analytics, Meta Advertising, and LinkedIn Advertising

Preferred Qualifications

• Digital agency experience
• Digital-related certifications
• Strong sense of design and aesthetics