Vice President Director, Media Investment

Responsibilities

• Provide investment leadership across all paid media channels, including TV, OOH, video, audio, social, search, display, and influencer
• Manage channel investment teams to ensure a consistent go-to-market approach and operational excellence
• Partner with the marketplace to build relationships and support channel negotiations with major partners like Google, Facebook, and Amazon
• Lead tactical plan development and cross-channel budget shift recommendations to maximize profitability and exceed client KPIs
• Serve as a central point of contact for clients and internal teams regarding the client investment portfolio
• Partner closely with Data & Analytics teams on performance analysis, optimization recommendations, and test-and-learn strategies

Requirements

• 10+ years of media planning and buying experience with a strong foundation in channel investment and activation
• 5+ years of people management experience, overseeing multiple reports
• Bachelor's degree in advertising, marketing, business administration, communications, or an equivalent field
• Strong analytical background with comfort working with complex data and numbers
• Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
• Excellent negotiation and communication skills

Preferred Qualifications

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini)

Benefits

• Medical, dental, and vision coverage
• 401K and disability insurance
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

Digitas is the Networked Experience Agency, part of Publicis Groupe. We deliver magnetic experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities to serve the world’s leading brands through a global network.