Vice President, Digital Influence, CX

Responsibilities

• Lead full-funnel influencer programs spanning awareness, engagement, and conversion across all major social platforms
• Architect influencer programs with paid amplification built in, partnering with paid media teams for whitelisting and creator licensing
• Identify, negotiate, and manage influencer talent and navigate FTC compliance
• Serve as the senior day-to-day client partner providing strategic counsel and driving account growth
• Oversee integration of account work across earned media, influencer, social, and traditional channels
• Manage team members, mentor junior staff, and lead new business pitches
• Manage program budgets, forecasting, and monthly reconciliations

Requirements

• 9–12+ years of experience in influencer marketing, social/digital strategy, or integrated communications
• Agency experience strongly preferred
• Deep expertise in the creator economy and major social platforms
• Proven track record leading integrated, multi-channel campaigns
• Strong influencer contracting and negotiation skills
• Exceptional presentation and communication skills for C-suite audiences
• Experience managing and growing teams

Preferred Qualifications

• Fluency in paid media strategy including whitelisting, dark posts, and boosting
• Familiarity with large-scale product launches and CPG account environments
• Advanced proficiency in influencer platforms like CreatorIQ or Tagger

About the Company

DeVries is a communications agency looking for senior digital leaders to sit at the intersection of influencer marketing, paid strategy, and client experience.