Vice President, Commercial

Responsibilities

• Define and lead the global commercial strategy for Fanatics TCG franchises
• Develop revenue models supporting long-term growth across physical, digital, and experiential channels
• Build and lead the commercial team, including partnerships, licensing, and distribution
• Develop global strategies across hobby retail, mass retail, and direct-to-consumer channels
• Oversee commercial planning for major product launches and franchise initiatives
• Support the development of player and collector communities through events and organized play

Requirements

• 12+ years of experience in gaming, trading cards, collectibles, licensing, or entertainment
• Proven track record of building and scaling commercial businesses or product ecosystems
• Strong experience in partnerships, licensing, distribution, or commercial strategy
• Deep understanding of gaming, hobby retail, or fandom-driven markets
• Experience leading cross-functional teams in high-growth environments

Preferred Qualifications

• Experience working with trading card games, tabletop games, or digital gaming ecosystems
• Experience launching or scaling global consumer franchises
• Familiarity with community-driven or live service product ecosystems

About the Company

Fanatics is building a leading global digital sports platform, offering products and services across commerce, collectibles, and betting to ignite the passions of global sports fans.