Vice President, Brand Marketing

Responsibilities

• Oversee the strategic vision and global execution of marketing initiatives for Disney+ and Hulu.
• Lead a team responsible for building brand strategy, coordination, and communication efforts.
• Partner with product, partnership, and content marketing teams to develop end-to-end brand campaigns.
• Serve as the primary point of contact for internal marketing leads and cross-functional business partners.
• Facilitate department-wide brainstorms to champion innovative thinking and big ideas.
• Present campaign strategies and updates to large groups and high-level stakeholders.
• Approve campaign messaging to ensure consistency across all marketing materials and activities.
• Partner with content teams on high-impact original programming to drive visibility and social awareness.
• Provide financial oversight, including budgeting, planning, and day-to-day P&A management.

Requirements

• 12+ years of experience in a marketing role or similar function leading high-priority brand projects.
• Bachelor's degree in Business, Marketing, Advertising, Communications, or a related field.
• Proven experience creating strategy and executing large-scale brand campaigns.
• Experience interfacing with high-level executives and stakeholders within a matrixed organization.
• High degree of competency in budget management and campaign planning.
• Strong communication and presentation skills, specifically for large group settings.
• Ability to lead diverse teams and manage multiple complex projects simultaneously.
• Willingness to travel both domestically and internationally.

Preferred Qualifications

• MBA or Master's degree in a related field.
• Experience marketing entertainment content or subscription-based services.
• Proven success in building iconic brands within the direct-to-consumer space.
• Strong partner engagement skills with the ability to develop and strengthen partner channels.

About the Company

The Walt Disney Company is a leading diversified international family entertainment and media enterprise. Disney Entertainment Television creates original entertainment and news programming for streaming platforms like Disney+ and Hulu, as well as broadcast and cable networks, reaching audiences across the globe through world-class storytelling.