Vice President, Brand Experience

Responsibilities

• Serve as the primary media lead for senior-level client contacts, providing strategic direction and maintaining strong relationships.
• Oversee the development and execution of holistic, cross-channel media strategies including digital, programmatic, national, and local media.
• Lead the team in delivering innovative media solutions that drive business results and identify new growth opportunities.
• Manage, mentor, and develop a team of media planners and strategists to ensure high performance and alignment with client goals.
• Collaborate with internal teams across investment, data, analytics, creative, and technology to drive integrated cross-platform initiatives.
• Manage annual budgets in collaboration with clients and senior leadership, ensuring optimal resource allocation and performance tracking.
• Lead the development of client presentations, strategic updates, and industry POVs to communicate complex strategies effectively.

Requirements

• 12+ years of media planning and buying experience with progressive responsibility.
• Extensive experience across all media types, including digital (display, search, social, mobile), programmatic, and traditional (TV, print, radio, OOH).
• Proven track record of managing and growing high-profile client relationships.
• Strong leadership and team management skills with experience developing talent at various levels.
• Excellent communication, presentation, and negotiation skills.
• Proficiency with media planning tools such as MediaTools.
• Strong critical thinking and problem-solving skills with a focus on data-driven strategy.

Benefits

• Medical, dental, and vision coverage.
• 401K and disability insurance.
• Parental and family care leave.
• Family forming assistance and tuition reimbursement.
• Flexible time off.

About the Company

Publicis Collective is a full-service media agency within Publicis Groupe. We connect media, data, technology, and teams to drive measurable business performance and transformation for our clients.