User Growth Operations Manager

Responsibilities

• Drive overseas user growth for entertainment live streaming, focusing on new user acquisition and paying conversion.
• Manage diversified growth channels by orchestrating performance marketing campaigns and creator partnerships to improve ROI.
• Build and operate a global creator and KOL partnership ecosystem, including collaboration frameworks and marketing playbooks.
• Develop performance marketing strategies and budget allocation plans based on platform traffic and user profiles.
• Run A/B tests to optimize creatives, targeting, and bidding to stabilize CAC and improve ROI.
• Build cross-channel attribution and data monitoring systems to track conversion funnels in real time.
• Identify user behavioral patterns to design conversion strategies and plan live streaming operational activities.

Requirements

• Bachelor’s degree or above with experience in internet operations.
• Proficiency in English as a working language for global collaboration.
• Demonstrated experience managing user growth channels such as performance marketing or creator partnerships.
• Strong data analysis skills with a focus on cost control and ROI ownership.
• Strong communication and cross-functional collaboration skills to drive projects with product and growth teams.

Preferred Qualifications

• Background in live streaming, social, or entertainment products.
• Strong content sense and ability to coach creators on producing high-engagement content.
• Track record of successful low-cost creator partnerships or breakout content on overseas social media.
• Hands-on experience running performance marketing campaigns for social or entertainment products.
• Familiarity with attribution methodologies and channel quality evaluation frameworks.

About the Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico, ByteDance makes it easier and more fun for people to connect with, consume, and create content.