User Acquisition Specialist

Responsibilities

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs
• Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters
• Track key performance metrics such as CPI, CPA, and LTV using analytics and attribution tools
• Provide actionable insights to stakeholders through detailed reporting
• Continuously test new channels, creatives, and messaging through A/B testing to drive incremental growth
• Collaborate with Product, Analytics, and Creative teams to align acquisition strategies with product launches and promotions

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of proven experience managing user acquisition or performance marketing campaigns
• Hands-on experience with ad platforms such as Apple Search Ads, Google Ads, Meta Ads, or TikTok Ads
• Proficiency with analytics and attribution tools like Google Analytics, Adjust, or Amplitude
• Strong understanding of A/B testing methodologies
• Excellent analytical, strategic thinking, and communication skills

Benefits

• Apple hardware ecosystem for work
• Annual Bonus
• Medical Insurance (including vision & dental)
• Disability insurance (short and long-term)
• 401k with up to 4% contribution
• Air Conference for team collaboration and growth
• Transportation budget
• Free meals at the hub
• Gym membership

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With offices in Lisbon and San Francisco, we have remained self-funded while reaching over 100 million downloads worldwide. We challenge the status quo every day, pushing the boundaries of AI-driven solutions to empower people across the globe.