User Acquisition Specialist

Responsibilities

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs
• Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters
• Track key performance metrics such as CPI, CPA, and LTV using analytics and attribution tools
• Provide actionable insights to stakeholders through detailed reporting
• Continuously test new channels, creatives, and messaging to drive incremental growth
• Collaborate with Product, Analytics, and Creative teams to align acquisition strategies with product launches and promotions

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience managing user acquisition or performance marketing campaigns
• Familiarity with ad platforms including Apple Search Ads, Google Ads, Meta Ads, and TikTok Ads
• Experience with analytics and attribution tools such as Google Analytics, Adjust, or Amplitude
• Strong knowledge of A/B testing methodologies
• Excellent analytical, strategic thinking, and communication skills

Benefits

• Apple hardware ecosystem for work
• Annual Bonus and Pension Fund
• Top-tier Health and Life Insurance
• Transportation Budget and Coverflex benefits package
• Childcare support
• Free meals at the hub
• Urban Sports Club membership
• Air Conference for team collaboration and growth

About the Company

Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With over 100 million downloads worldwide and offices in Lisbon and San Francisco, we challenge the status quo by pushing the boundaries of AI-driven solutions that empower people globally.