User Acquisition Manager

Responsibilities

• Own the day-to-day management of paid campaigns across Meta, Google, Reddit, Snap, and Twitter/X
• Build, launch, and optimize campaigns across prospecting and retargeting funnels to maximize ROAS and hit CPA targets
• Partner with Creative and Design teams to brief, iterate, and evaluate ad creative performance based on data
• Track and interpret campaign performance against KPIs including CPI, CPR, LTV, and retention cohorts
• Maintain a rigorous testing cadence across audiences, creatives, bidding strategies, and placements
• Connect ad platform data with downstream product and revenue metrics to evaluate acquisition quality

Requirements

• 3+ years of experience managing paid social or paid search campaigns
• Expert-level command of Meta Ads Manager, including audience segmentation and pixel/CAPI setup
• Functional knowledge of Google (UAC, Search, YouTube), Reddit, Snap, and Twitter/X Ads
• Analytical mindset with the ability to translate performance data into actionable optimization decisions
• Experience with mobile measurement partners (MMPs) such as AppsFlyer, Adjust, or Singular
• Experience running UA campaigns for mobile apps, games, or subscription products

Preferred Qualifications

• Experience in the casino, competitive gaming, or live-service gaming industry
• Proficiency leveraging AI tools for ad copy iteration or creative testing at scale
• Degree in Marketing, Business, Statistics, or a related field

About the Company

Bellota Labs is a fast-paced, hypergrowth startup building the future of competitive gaming through ClubWPT Gold, a groundbreaking product from the World Poker Tour. We are on a mission to redefine modern gaming through innovation, creativity, and exceptional player experiences.