US Growth Strategy Manager

Responsibilities

• Translate high-level US market and brand strategies into detailed, executable roadmaps and go-to-market plans.
• Perform in-depth analysis of US consumer behaviors, market trends, and competitor activities to identify growth opportunities.
• Own the tracking and reporting of US-specific KPIs, including AOV, Repeat Purchase Rate, and CAC.
• Serve as an operational liaison for global marketing teams to ensure effective localization of US-specific campaigns.
• Partner with product and merchandising teams to align the US product roadmap with domestic market needs.
• Oversee complex, cross-functional projects from ideation through post-mortem analysis using Asana.
• Influence cross-functional teams to optimize the end-to-end customer journey on iHerb.com.

Requirements

• 7+ years of experience in strategic e-commerce growth, digital growth, or performance optimization roles.
• Proven ability to translate data and high-level strategy into actionable marketing tactics.
• Demonstrated experience in financial and growth modeling to justify business cases.
• Strong cross-functional leadership skills with the ability to influence partners across the organization.
• Proficiency in project management via Asana or similar platforms.
• Bachelor's degree in Marketing or a related field.
• Hyper-analytical mindset with a record of using business metrics to drive decision-making.

Preferred Qualifications

• Experience or interest in the health, wellness, or VMS (vitamins, minerals, and supplements) industry.
• Broad knowledge of e-commerce marketing platforms including CRM, CMS, CDP, and paid media.
• Experience working in a fast-paced, entrepreneurial DTC or digital commerce environment.

Benefits

• Medical, dental, vision, and basic life insurance programs.
• 401(k) plan eligibility.
• Paid time off and paid sick leave.
• Paid holidays.
• Eligibility for Restricted Stock Units (RSUs) and annual bonuses based on performance.

About the Company

iHerb is the world’s largest eCommerce platform dedicated to vitamins, minerals, supplements, and other health and wellness products. For more than 25 years, we have been making it simple for people in over 180 countries to purchase high-quality products. Our mission is to make health and wellness accessible to all through a curated selection of Earth’s best products delivered with a convenient experience.