TV Buyer

Responsibilities

• Own Kalshi’s TV media buying strategy across linear TV, connected TV, streaming platforms, sports inventory, and premium video placements
• Plan, execute, and optimize TV campaigns to drive customer acquisition, brand awareness, deposits, and long-term user engagement
• Manage budget allocation across networks, publishers, dayparts, audience segments, and program types to maximize ROI
• Develop measurement frameworks for TV performance including incrementality, attribution, CAC, ROAS, and LTV analysis
• Partner with Growth, Data, and Marketing teams to understand how TV influences downstream conversion and retention
• Analyze campaign performance across channel, audience, creative, placement, and geographic dimensions
• Negotiate directly with networks, publishers, DSPs, and agency partners to secure high-quality inventory and favorable pricing
• Build forecasting and pacing models to ensure spend is aligned with growth goals
• Partner with creative teams to test messaging, offers, formats, and calls-to-action
• Monitor market trends, inventory availability, and emerging opportunities in CTV and streaming
• Build reporting systems and dashboards for performance visibility

Requirements

• 4-8+ years of experience in TV buying, media investment, performance marketing, or programmatic video
• Strong understanding of linear TV, connected TV, streaming media, and video advertising ecosystems
• Experience managing meaningful media budgets with accountability to performance outcomes
• Strong quantitative and analytical skills with experience measuring media effectiveness
• Deep understanding of attribution, incrementality, and customer acquisition economics
• Ability to evaluate tradeoffs between brand investment and direct-response efficiency
• Experience negotiating media buys, pricing, and inventory access
• Strong communication skills and ability to translate data into strategic recommendations
• High ownership mentality and attention to detail

Preferred Qualifications

• Experience buying media for consumer technology, fintech, gaming, or sports betting
• Experience scaling CTV or streaming as a measurable acquisition channel
• Experience working with major DSPs including The Trade Desk, Google, or Amazon
• Experience with media mix modeling, causal inference, or incrementality testing
• SQL, experimentation, or advanced analytics experience

About the Company

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset.