Trends & Insights Manager

Responsibilities

• Own social media analytics and trend reporting across a portfolio of 32 L'Oreal Groupe brands
• Deliver weekly trend and insights reports to WPP Beauty Tech Labs and L'Oreal stakeholders
• Collaborate cross-functionally with creative, strategy, and brand management teams
• Lead influencer campaign measurement, tracking ROI, engagement, reach, and brand perception
• Translate complex data into actionable insights to shape influencer marketing and content strategies

Requirements

• Proven experience analyzing performance data on TikTok, Instagram, and YouTube
• Advanced data analysis capability with ability to interpret complex datasets
• Strong storytelling skills for creating dashboards, reports, and presentations
• Experience in consumer behavior research and competitive analysis
• Deep familiarity with native social platform analytics and third-party social listening tools
• Excellent written and verbal communication skills for stakeholder management
• Strong organizational skills to manage multiple concurrent projects

Preferred Qualifications

• Experience working on beauty, personal care, or lifestyle brand accounts
• Familiarity with influencer marketing measurement frameworks
• Prior exposure to a media or creative agency environment with large-scale accounts

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.