Trend Hacker

Responsibilities

• Identify, analyze, and activate emerging digital trends and consumer behaviors to transform insights into strategic opportunities for brands.
• Generate actionable insights from data, audience behavior, and market trends to inform brand communication strategies.
• Recommend effective ways to integrate trends into campaigns, content, and brand strategies.
• Collaborate with creative, strategy, and content teams to develop innovative ideas and solutions.
• Leverage social listening and digital analytics tools to identify market opportunities and monitor performance.
• Ensure cultural relevance and authenticity across all brand strategies and content.
• Present detailed reports, findings, and recommendations based on comprehensive trend analysis.

Requirements

• 4+ years of experience in trend analysis, cultural intelligence, digital strategy, or similar roles within advertising and marketing agencies.
• Strong analytical skills with the ability to connect data with human behavior.
• Proficiency in using social listening and digital analytics tools.
• Excellent communication, storytelling, and influencing abilities.
• Deep passion for technology, culture, and digital trends.
• Strategic thinking and an innovative mindset.

Preferred Qualifications

• Experience working within a global agency network.
• Proven ability to identify market opportunities and drive audience engagement through trend-driven initiatives.

Benefits

• Hybrid work model.
• Access to Marcel, an AI-powered platform offering over 30,000 e-learning courses via Udemy and LinkedIn Learning.
• Employee fund and life insurance.
• Birthday day off.
• "Work Your World" initiative, allowing you to work from another country where Publicis Groupe operates for up to six weeks per year.

About the Company

Publicis Production is the first intelligent content company within Publicis Groupe’s Intelligent Creativity business. We specialize in bringing creative ideas to life by combining a century of craft excellence with the power of agentic AI to redefine content production through Intelligent Content.