Trade Marketing Officer

Responsibilities

• Implement trade marketing and promotional plans across modern and traditional trade channels
• Support in-store visibility initiatives through POS materials, displays, and activation programs
• Coordinate with sales teams to ensure timely and effective execution of trade promotions
• Assist in developing and tailoring trade programs for key accounts, wholesalers, and retailers
• Provide sales teams with necessary promotional materials, planograms, and execution guidelines
• Monitor and report competitor activities, pricing, and in-store promotions
• Ensure product visibility and merchandising standards are maintained in line with brand guidelines
• Conduct regular market visits to assess execution quality and identify improvement opportunities
• Manage the distribution and utilization of promotional and visibility materials
• Track performance of trade marketing activities and prepare post-promotion evaluations
• Analyze sell-out data, ROI, and promotion effectiveness to provide actionable insights
• Prepare monthly performance and market trend reports for management review
• Collaborate closely with Brand, Sales, and Supply Chain teams to ensure alignment
• Support budget management and maintain communication with stakeholders

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 2–3 years of experience in Trade Marketing, preferably within FMCG or distribution
• Strong understanding of retail operations, channel dynamics, and promotional execution
• Proficient in MS Office (Excel, PowerPoint, Word)
• Experience with market data analysis tools is an advantage