Trade Marketing Manager - On Premise

Responsibilities

• Develop and execute trade marketing strategies and visibility programs to increase brand presence in the on-premise channel.
• Build and maintain strong relationships with key on-trade accounts and distributors.
• Drive product listing, availability, and volume through pouring contracts and brand activations.
• Manage partnership contracts, event planning, and experiential activations aligned with brand strategy.
• Monitor and collect market data, including brand off-take, price surveys, and competitive activities.
• Manage A&P budgets and implement Integrated Activity Plans (IAP) and channel strategies.
• Perform business reviews and mentor distributor sales teams to achieve performance KPIs and sales targets.

Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• 5-7 years of experience in Modern Trade within the FMCG, Alcohol, or Tobacco industries.
• Proven experience in distributor management or distributor development.
• Strong analytical skills with the ability to interpret sales volume, pricing, and value chain data.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent communication, negotiation, and stakeholder management skills.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday and paid time off, including volunteer days.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With over 160 years of heritage and a portfolio of more than 200 brands, we are guided by our 3Fs culture: being Fearless, behaving like Family, and thinking like a Founder.