Trade Marketing Manager

Responsibilities

• Develop and implement commercial strategies and plans for key brands and initiatives, including launches and seasonal campaigns, specifically for the Wholesaler channel.
• Create and execute in-store media plans for major clients.
• Develop catalogs and priority guides for the sales force to ensure effective execution.
• Analyze, propose, and monitor innovation cataloging by channel to achieve "Perfect Catalogs."
• Maintain continuous contact with the sales force to ensure commercial plans are executed correctly at the Point of Sale.
• Generate actionable insights by tracking and reporting on results from point-of-sale projects.

Requirements

• University degree in Marketing, Commerce, Industrial Engineering, Business Administration, or Economics.
• At least 3 years of professional experience in trade marketing, marketing, sales, or category management roles.
• Extensive knowledge of brand and consumer studies.
• Proficiency with Nielsen market share data.
• Advanced level of Microsoft Excel.

About the Company

Genomma Lab is a company dedicated to creating connections between innovation and consumer needs. We focus on distributing wellness through a commitment to excellence in our supply chain and consumer reach. We are a diverse and inclusive organization that values the collective strength of individual differences.