Trade Marketing Manager

About the Company

Diversified Botanics is a high-accountability, execution-driven environment built for people who value ownership, operational discipline, and measurable impact. We move quickly, maintain high standards, and expect teams to operate with urgency, transparency, and respect for the work.

Responsibilities

• Build and operate the trade marketing function from the ground up
• Own the master sales collateral library and design/procure in-store assets
• Build and execute the annual trade promotion calendar and manage sample budget
• Coordinate MAP enforcement and manage trade show/event execution
• Maintain a trade marketing dashboard tracking spend, channel, and ROI

Requirements

• 5–10 years in CPG trade marketing or shopper marketing
• Experience in convenience, alt-tobacco, vape, supplement, or beverage channels
• Proven ability to design and execute trade promotion calendars and POP logistics

Preferred Qualifications

• Background at a challenger or category-leading CPG brand
• Experience at a CPG agency with brand-side exposure
• Strong organizational discipline regarding spend and ROI tracking