Trade Marketing Manager

Responsibilities

• Develop and execute trade marketing programs to increase brand presence and market share through channel strategies and on-trade visibility.
• Build and maintain strong relationships with key on-trade accounts and distributors.
• Drive the listing and availability of Bacardi Martini products within the on-trade channel.
• Implement Integrated Activity Plans (IAP) and manage partnership contracts and pouring contracts.
• Execute brand promotions, experiential activations, and event management from planning to evaluation.
• Manage A&P budgets and monitor market data, including brand off-take, price surveys, and competitive activities.
• Develop sales strategies and business plans for distributors and modern trade channels to achieve volume targets.
• Mentor and motivate distributor modern trade sales teams to achieve objectives.

Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• 5-7 years of experience in Modern Trade within the FMCG, Alcohol, or Tobacco industries.
• Proven experience in distributor management or distributor development.
• Strong analytical skills with the ability to interpret sales volume, pricing, and value chain data.
• Proficiency in Microsoft Excel and PowerPoint.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to work under pressure and drive results in a fast-paced environment.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday and paid time off, including volunteer days.
• Comprehensive health coverage including medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.