Trade Marketing Director

Responsibilities

• Lead the development of localized Category Growth Strategies by translating shopper, customer, and market insights into actionable plans.
• Drive customer engagement and joint business planning, acting as the primary voice of the shopper and category.
• Own category growth management, including assortment optimization, space planning, and the deployment of NRM levers.
• Deliver commercial plans by managing budgets across channels and customers and leading quarterly business reviews.
• Oversee end-to-end innovation planning and execution to ensure effective market launches.
• Manage pricing, promotion, and mix strategies, including forecasting and performance reviews.
• Drive performance tracking through analytics, KPI monitoring, and opportunity identification.
• Lead the simplification and strengthening of business processes such as S&OP and CSP.

Requirements

• 10+ years of experience in Sales or Trade Marketing.
• Proven track record in driving category growth and commercial planning.
• Strong commercial acumen across pricing, promotion, assortment, and space planning.
• Experience driving Integrated Business Planning (IBP) and end-to-end commercial execution.
• Strong stakeholder management skills with the ability to influence across functions and seniority levels.
• Data-driven decision-making mindset and strong problem-solving skills.
• Ability to lead and develop high-performing, inclusive teams.

Preferred Qualifications

• Strong understanding of the Thailand retail landscape.
• Experience operating in a fast-paced, matrixed environment.
• Excellent storytelling skills with the ability to connect strategy to execution.

About the Company

Unilever is a global business that makes a real impact on the world, with 3.4 billion people using our products every day. We work on brands that are loved and strive to improve the lives of our consumers and the communities around us. At Unilever, we believe that when our people work with purpose, we create a better business and a better world.