TikTok Shop Media Specialist

Responsibilities

• Own day-to-day management, execution, and optimization of TikTok Shop media campaigns to meet ROAS, revenue, growth, and CAM efficiency targets
• Work closely with TikTok Shop leadership to identify opportunities to improve CAM efficiency and scale performance
• Partner with the TikTok Commercialization team to align media strategy with platform initiatives
• Develop and refine TikTok Shop media strategies that drive lower-funnel conversion
• Collaborate with Digital Media and Social teams to ensure a cohesive consumer journey
• Partner with the TikTok Affiliate Lead to align paid media amplification with creator content
• Manage campaign structure, bidding, budgets, and creative rotation within TikTok Ads Manager
• Analyze performance data to uncover insights and translate findings into actionable optimizations
• Manage timelines, budgets, billing, and deliverables with key partners

Requirements

• Bachelor’s degree
• 1+ year of hands-on experience managing TikTok media or TikTok Shop campaigns
• 2-3 years of digital marketing or social media experience
• Direct experience with TikTok Ads Manager and TikTok Shop tools
• Strong understanding of performance marketing (ROAS, CPA, CAM efficiency, conversion rate)
• Experience supporting or amplifying creator and affiliate content
• Proficiency with Microsoft Office Suite and Excel

Preferred Qualifications

• TikTok Ads, TikTok Shop, or paid media certifications
• Experience with BI, reporting, or analytics tools

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with matching
• Employee stock purchase program
• Generous paid time off and company holidays
• Product discounts
• Parental leave

About the Company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions, powered by the trusted brands Shark and Ninja.