TikTok Shop & Brand Manager

Responsibilities

• Own day-to-day operations and merchandising of the BOKA TikTok Shop
• Develop and execute sales strategies to drive GMV, conversion rates, and customer acquisition
• Manage the TikTok Shop P&L, including revenue and profitability
• Forecast budgets and analyze ROI across promotions, affiliate commissions, and paid media
• Build, scale, and nurture the TikTok affiliate network and creator community
• Collaborate with creative and marketing teams to align TikTok initiatives with brand campaigns
• Monitor performance metrics and optimize product listings and promotional campaigns

Requirements

• 3+ years of digital marketing or e-commerce experience
• 1–2 years specifically managing TikTok or TikTok Shop for a brand or agency
• Proven experience managing a P&L and driving profitable e-commerce growth
• Demonstrated success in building influencer or affiliate programs
• Deep understanding of TikTok analytics and e-commerce metrics
• Must be based in the United States

Preferred Qualifications

• Technical fluency and interest in leveraging AI, LLMs, and automated workflows
• Experience with data analysis tools or SQL
• Experience with automation tools like N8N or Dify

About the Company

Essor is a next-generation consumer products platform that finds digital challenger brands and scales them into global legends. Their portfolio includes rapidly growing health, wellness, and lifestyle brands like Boka, ZitSticka, and Puracy.